Module Code - Title:
CU4128
-
NEW MEDIA, LANGUAGE AND GLOBALISATION
Year Last Offered:
2023/4
Hours Per Week:
Grading Type:
N
Prerequisite Modules:
Rationale and Purpose of the Module:
To deepen studentsÆ understanding of the interaction between language and technology, economics and politics in New Media; To explore the linguistic and sociolinguistic characteristics and consequences of New Media practices, To analyse these practices and their consequences at both micro and macro levels; To develop studentsÆ critical skills.
Syllabus:
This module focuses on the interaction between language, technology, economics and politics in the New Media. New media are understood here as media that are designed beyond the context of the nation state. The focus will be on satellite and digital broadcasting as well as on the Internet, although reference will be made to other media, both traditional and new. The module will cover the following areas using a number of case studies against a theoretical background: The language and cultural politics of New Media (in terms of power relationships, ownership, representation, cultural bias etc.); multilingualism and New Media (how global media organizations respond to linguistic diversity; technical possibilities versus political/economic realities;); the role of English as the globalizing language of New Media and the social, cultural and linguistic consequences of this; minority languages and New Media (the focus here will be on the Irish language and New Media).
Learning Outcomes:
Cognitive (Knowledge, Understanding, Application, Analysis, Evaluation, Synthesis)
On successful completion of this module, students should be able to:
Demonstrate knowledge of the main theories of globalization, and new media technologies;
Demonstrate knowledge of the concept of speech communities, be able to identify speech communities, particularly in new media environments;
Understand how language, technology, economics and politics interact in new media contexts;
Apply this knowledge and understanding to an analysis of the consequences of these interaction;
Show that they can evaluate and synthesize complex theories in a practical case study undertaken and presented as a group project.
Affective (Attitudes and Values)
On successful completion of this module, students should be able to:
Demonstrate a critical appreciation of the outcomes or interactions between language, globalization and new media;
Demonstrate greater critical and analytical skills;
Demonstrate gr
Psychomotor (Physical Skills)
not applicable
How the Module will be Taught and what will be the Learning Experiences of the Students:
The module is taught in weekly two-hour lecture slots, followed by one hour tutorials. The tutorials are designed to facilitate group work projects and they incorporate specialist training in group work and group writing given by the UL Writing Centre. The first half of the module is more focussed on imparting knowledge, while the second half on applying that knowledge to particular projects and consequences.
Research Findings Incorporated in to the Syllabus (If Relevant):
See resources.
Prime Texts:
Aitchison, J. and D. Lewis eds. (2003)
New Media Language
, Routledge
Coupland, N. ed. (2003)
Sociolinguistics and Globalization
, Special Issue of the Journal of Sociolinguistics, Vol. 7, No. 4
Kress, G. and T. van Leeuwen (2001)
Multimodal Discourse: The Modes and Media of Contemporary Communication
, Edward Arnold
Rantanen, T. (2004)
The Media and Globalization
, Sage
Other Relevant Texts:
Anderson, B (1983)
Imagined Communities
, Verso
Baron, N. (2000)
Alphabet to Email. How written English evolved and where it¿s heading
, Routledge
Baumann, Z. (1998)
Globalization: The Human Consequences
, Polity Press/Routledge
Berners-Lee, T. (1999)
Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web
, Harper
Billig, M. (1995)
Banal Nationalism
, Sage
Boyd-Barrett, O. and T. Rantanen eds. (1998)
The Globalization of News
, Sage
Brutt-Griffler, J. (2002)
World English: A Study of its Development
, Multilingual Matters
Chouliaraki, L. and N. Fairclough (1999)
Discourse in Late Modernity
, Edinburgh University Press
Crystal, D. (2001)
Language and the Internet
, Cambridge University Press
Hourigan, N. (2003)
Escaping the Global Village: Media, Language and Protest
, Lexington Books
Kelly-Holmes, H. (2005)
Advertising as Multilingual Communication
, Palgrave-Macmillan
Kelly-Holmes, H. ed. (2005)
Advertising as Multilingual Communication
, Palgrave-Macmillan
Kelly-Holmes, H. ed. (1999)
European Television Discourse in Transition
, Multilingual Matters
Kelly-Holmes, H. ed. (1999)
European Television Discourse in Transition
, Multilingual Matters
Levine, P. and R. Scollon eds. (2004)
Discourse and Technology: Multimodal discourse analysis
, University of Georgetown Press
Meinhof, U. and K. Richardson (1999)
Worlds in Common? Television Discourse in a Changing Europe
, Routledge
Morley, D. and K. Robins (1995)
Spaces of Identity: Global Media, Electronic Landscapes and Cultural Boundaries
, Routledge
Myers, G. (1999)
Ad Worlds: Brands, Media, Audiences
, Hodder Arnold
Pennycook, A. (1995)
The Cultural Politics of English as an International Language
, Longman
Scollon, R. (1991)
Mediated Discourse as Social Interaction
, Longman
Talbot, M., K. Atkinson, and D. Atkinson (2003)
Language and Power in the Modern World
, Edinburgh University Press
Watson, I. (2003)
Broadcasting in Irish: Minority Languages, Radio, Television and Identity
, Four Courts Press
Williams, E. O. (1995)
Images of Europe ¿ Television and Lesser-Used Languages
, EBLUL
Programme(s) in which this Module is Offered:
Semester - Year to be First Offered:
Spring
-
09/10
Module Leader:
jane.seely@ul.ie